At Flipkart, Ravi has been involved in setting up the marketing function and spearheading the positioning and brand strategy of the company. Path breaking campaigns like “No kidding, No worries”, “Shopping Ka Naya Address” and “Flipkart It” gave the brand a leadership stature and helped it become the most preferred destination for online shoppers in the country.
Ravi was also responsible for Customer service function at Flipkart, which manages all customer interactions from pre-order queries to post delivery product support. He has recently moved into the role of building Flipkart’s own brands.
An alumnus of IIM Bangalore, Ravi spent early part of his 14 year career building brands in Indian FMCG space. He picked up most of his marketing knowledge at Hindustan Unilever Ltd., working on brands like Brooke Bond, Annapurna and Kissan.