Prabhvir Sahmey (Prabh) is the Head of Media Platforms & Solutions for India at Google, where he works with various industry partners and advertisers to harness the power of the DoubleClick Digital Marketing platform. The DoubleClick Digital Marketing Platform is the most comprehensive and advanced end to end digital media optimization platform available in the market today, proven on cross channel, cross device measurability and best in class optimization algorithms, helping brands make their marketing more effective and precise. Prabh is widely acknowledged to be an authority on programmatic in the country.

Prior to joining Google, Prabh spent over six years in various digital business practices across various industry verticals with the WPP Group both in Singapore and India. . Prabh has a strong foundation in technology, digital media, startup environments and establishing processes, business and growth plans. He operates at the intersection of media and technology, and is passionate about the transformative role that digital technology plays in media.