Manisha currently leads the central marketing organization for Magicbricks.com, India’s no 1 online property site. In the leadership role at Magicbricks, Manisha is responsible for Integrated Marketing Communications for the brand. A seasoned marketing professional with a robust mix of traditional and digital media over the last 11 years, her expertise lies in integrated marketing communications. With a strong marketing acumen she focusses on a 360 degree approach to marketing, covering every consumer touch point under traditional or digital media. She carries with her a rich experience of evangelizing and shaping, both strategy & communication addressing challenges for businesses across media, digital and industry thought leadership. Manisha is a senior marketing professional with and in-depth understanding of the evolving digital ecosystem and is a strong advocate of leveraging data and consumer insights to define her strategy.
Prior to joining Magicbricks, she was at Amazon India where she launched its India chapter and devised the roadmap and communication for Amazon and Kindle e-readers. She has also defined marketing strategies for leading companies across consumer durables, online travel space @MMT, Yahoo! and has also dabbled at an entrepreneurial venture of her own.