Gaurav Mehta is the Chief Marketing Officer @ OLX South Asia. He is responsible for all marketing and activation led initiatives at OLX. Gaurav has helped create a non existent industry and a loved & respected brand. He is an ardent believer in the co-existence of data driven marketing and creative approach to problem solving. Scalability, trend-spotting and fail fast – learn faster are the key to his decision making approach. Gaurav has worked with industry leaders in respective domains (OLX, Yahoo) for 7 years and has a grasp on building a digital business. Before that Gaurav has had entrepreneurial stints where he had his own Branding & Marketing consultancy.